City voucher in use in Merzig
City voucher in use in Merzig
In Merzig, the concept has evolved into a functioning city voucher system: purchasable online, redeemable on-site, and broadly anchored in the local network. The Merzig Gift Voucher demonstrates how a city voucher can work in practice. The system is established in the local environment, has an online presence, and is already redeemable at over 130 partner businesses.
A real city voucher system instead of gray theory
Many cities want to strengthen local purchasing power but are looking for a model that doesn’t just sound good, but actually works in everyday life. This is exactly where the city of Merzig comes in:
The city voucher is visible in the market, findable online, redeemable locally, and integrated into an existing network of accepting partners.
How the system is implemented in Merzig
The Merzig city voucher combines physical and digital contact points. It is precisely this combination that makes the model strong in practice: visible on-site and available online at any time.
Merzig gift voucher in numbers
› 130
POS integrations
› 2 million
Transaction volume p.a.
› 2,000
Online vouchers issued
› 1,000
satisfied customers
”The Merzig VHG gift voucher – a successful product since 2004, but previously only available in-store. With the digitalization at the end of 2025, it is now also available 24/7 with any internet-enabled device. We thus have a very good instrument for promoting local trade in our district town in strong competition with global players. We are also very pleased to have found a very good partner in M&M GmbH for the implementation, who realized all our wishes and ideas in great detail and continues to implement optimizations according to our specifications and their own suggestions. ”
Peter Schill, 1st Chairman VHG Merzig e.V.
Individually designed: The physical voucher card
The physical voucher card makes the city voucher visible in everyday life and strengthens its presence in the local environment. It can be individually tailored to the city, the issuer, and the desired branding – including design, material, and format. This creates a high-quality, tangible product that is not only functional but also ideal as a local gift.
AI-generated visualization – exemplary representation
Simple in everyday life: The digital voucher on the smartphone
A key success factor of modern city voucher systems is ease of use in everyday life. Activation and redemption also work on mobile: fast, understandable, and without unnecessary hurdles. Interested parties can find information via the online platform and buy the voucher conveniently online. It is then always with them on their smartphone when shopping.
Simply explained: The Merzig gift voucher
Explanatory video from the city of Merzig
A look into the Merzig voucher portal
The portal can be tailored visually and functionally to the respective city. At the same time, it covers all relevant processes of the city voucher system: end customers can buy and view vouchers online, while partner businesses carry out redemptions and manage central processes independently via the platform.
AI-corrected representation, merziger-geschenkgutschein.de
What services Digital Reload provides in Merzig
Card production
Visible and high-quality – It makes the city voucher tangible on-site and is individually customizable. Material and format can be flexibly adapted.
Display production
Immediately available – The digital version complements the card with a fast and modern access route.
Self-activation display
In the look of your city – The online shop can be fully adapted to your branding and expands sales with a digital channel.
White-label shop / online platform
Control always remains with you – All processes remain transparent, while the funds always remain with the operator or issuer.
Customer service
Reliable in the background – The system ensures stable processes for issuance, redemption, and operation.
Let us outline the right city voucher for your city
Whether city marketing, trade association, municipality, or location initiative: we will show you how a city voucher can be specifically structured.
Impressions from Merzig
Would you like to understand the system in principle?
Here we explain the city voucher as a solution in detail.
Frequently asked questions
Together we will design your city voucher!
We are happy to accompany you in the implementation of your ideas with comprehensive advice and active support. Talk to us – together we will develop the right solution.
